Discover why knowing a person's core instinct is more valuable than all your other data combined.

Light-years beyond today's engagement methodologies and technologies, PathSight is changing the game by bringing the frontiers of neurologic, behavioral and data sciences together to know precisely how any person will act, think and feel.

While the informational age has delivered petabytes of all kinds of data, the most important data of all reveals how a person will internalize and process whatever you do. Something that's remained a mystery since the foundational instinct has been locked away in the non-verbal part of the brain. We’ve all had to rely on demographics, psychographics, focus groups, past user behavior and a great deal of guesswork. Until now.

PathSight Predictive Science has made it possible to accurately know how someone will respond to imagery, messaging and experiences based on instincts hidden in the deep brain. We then construct the optimal Human Interface—at scale and across any audience channel and technology.

Applying a scientific approach to the art of communications, our solutions are based on years of brain research and millions of points of data gathered and analyzed in collaboration with data scientists at the ISI Foundation. It has taken decades for a number of different sciences and technologies to mature to a point that they could collectively deliver a solution like PathSight. Finally, what the entire marketplace has been waiting for has arrived.

OUR PROCESS IS DESIGNED TO GIVE YOU A NUMBER OF WAYS TO CAPITALIZE ON WHAT PATHSIGHT DELIVERS

Discovery

Discovery

Strategy

Strategy

Constituent Modelling

Constituent Modeling

Campaign Deployment

Campaign Deployment

The PathSight Engine combines the latest in neurologic, behavioral and data sciences to develop custom human interfaces for B2B, B2E and B2C engagements.

Bob Raleigh

Bob Raleigh

Founder & CEO

With a PhD in psychology and a 30-year career in marketing and media, Bob is the principal architect for PathSight’s predictive science and engagement model. He continues to evolve the company’s product and service offerings and spearheads business development and strategic partnerships.

LinkedIn bob.raleigh@PathSight.com
Deb Olsen

Deb Olsen

Chief Operations Officer

Drawing on her vast marketing experience with major brands and her Behavioral Neuroscience degree from Dartmouth, Deb operationalizes the findings of PathSight's model. Translating data-driven insights into engagement strategies and solutions designed to maximize effectiveness and revenue.

LinkedIn deb.olsen@PathSight.com
Rich Brashears

Rich Brashears

Chief Technology Officer

A seasoned engineer with 12 US patents, an electrical engineering and computer science degree from UC Berkeley, and more than 20 years in the software business, Rich is responsible for PathSight’s evolving technology platform and manages the development of our tailored and scalable client solutions.

LinkedIn rich.brashears@PathSight.com

David Cross

As lead architect, David designs and implements PathSight’s mobile, cloud and big data software solutions.

Markus Deutsch

As a founding member of the Board, Markus consults with PathSight on strategic growth opportunities.

Robert Brashears

A data analytics expert, Robert serves as PathSight’s lead data scientist uncovering actionable insights.

Greg Buttle

LinkedIn

A founding member of the Board, Greg is actively involved in business development and partner outreach.

Be Far More Relevant Than You Ever Thought Possible

Capitalize on the ground breaking science that will greatly advance the way you drive action and deliver business impact.

To learn more, call 203-354-5656
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