While the informational age has delivered petabytes of all kinds of data, the most important data of all reveals how a person will internalize and process whatever you do. Something that's remained a mystery since the foundational instinct has been locked away in the non-verbal part of the brain. We’ve all had to rely on demographics, psychographics, focus groups, past user behavior and a great deal of guesswork. Until now.
PathSight Predictive Science has made it possible to accurately know how someone will respond to imagery, messaging and experiences based on instincts hidden in the deep brain. We then construct the optimal Human Interface—at scale and across any audience channel and technology.
Applying a scientific approach to the art of communications, our solutions are based on years of brain research and millions of points of data gathered and analyzed in collaboration with data scientists at the ISI Foundation. It has taken decades for a number of different sciences and technologies to mature to a point that they could collectively deliver a solution like PathSight. Finally, what the entire marketplace has been waiting for has arrived.